While contracting for Massmart I was the designer responsible for executing all of Trojan Health’s marketing collateral.
Here are some of the elements from their New Year New You campaign… from the campaign logo design, to the concept look and feel of the photography and a roll out of what felt like a million elements… from banners to bin cladding, in-store wobblers, shelf talkers, posters, billboards, social media posts, newpaper adverts and anything else you can imagine.
Trojan Health products are exclusive to Game and Makro and all the promotional materials were displayed in Game and Makro stores across South Africa.
